Canada’s Keegan McGregor wins Diageo World Class 2024
13 September, 2024
Canadian bartender, Keegan McGregor, has won the title of World Class Global Bartender of the Year 2024.
Adrián Michalčík wins world's best bartender at the Diageo World Class Global Bartender of the Year competition
16 September, 2022
Norwegian bartender, Adrián Michalčík, has been awarded the title of Diageo World Class Global Bartender of the Year, which saw bartenders from 50 countries take part.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
